There's never been a better time to introduce someone to fishing. With so much emphasis on the outdoors, health and wellbeing both physical and mental, fishing is a great escape for all.
To make the most of the current situation, Take a Friend Fishing has been extended to run from the 14th August to the 4th October
Following the initiative's success in July, the Environment Agency, Angling Trust and Angling Trades Association have combined to extend the campaign. This will give Environment Agency rod fishing licence holding anglers the opportunity to register to take a friend fishing throughout the eight-week period running from 14th August to 4th October 2020.
Going fishing is a wonderful way to spend quality time with family and friends and has proven mental health and wellbeing benefits. Fishing licence holding anglers will be able to register for a free one-day Environment Agency fishing licence worth £6 to take someone they know fishing. To take advantage of this offer, all that licence holding anglers need to do is to visit www.takeafriendfishing.co.uk.
Jamie Cook CEO of the Angling Trust said "We are thrilled to be able to drive the Take a Friend Fishing initiative forward and I applaud the Environment Agency for taking this proactive step to build on the work the Angling Trust have done to get fishing back and then to grow angling participation. We need to seize this opportunity which allows both experienced and new anglers, as well as those returning to the sport, the opportunity to share the experience, sew the seed and help their friends and families take that first step to establishing a fishing habit."
With licence sales booming following angling restrictions being lifted, now is the ideal time for the angling community to come together and help to increase participation in the sport.
Members of the angling trade have responded positively, welcoming the initiative, and adding their support.
Mat Woods, Brand Manager at Korum has welcomed the extension "I think everyone involved in the angling industry realises the magnitude of the current situation. Anglers are fishing more often, lapsed anglers are returning, and the wave of new anglers is exciting and momentous. These remarkable times are providing a unique insight into how many anglers there could be. We have all dreamed of these numbers and our focus must now shift to retaining them. The extension of Take A Friend Fishing is superb news as it breaks down one of the barriers to engaging with the sport. Taking someone fishing gives you an opportunity to take an active part in angling and its future. Let's head in the right direction whilst we've got the wind in our sails and let's do it together."
Others in the trade are just as enthusiastic, like TV personality and allround angler, Ali Hamidi.
"We are extremely excited to launch the #takeafriendfishing campaign in conjunction with the Angling Trades Association, Environment Agency and The Angling Trust! The surge that fishing has seen during these difficult months has been remarkable. It is our responsibility as anglers across the UK to show the splendour of our beloved pastime to friends and family who have never been lucky enough to enjoy this amazing hobby. The sport deserves to thrive, the mental and physical benefits are phenomenal, and we should all carry the torch of angling proudly and help others get involved. This scheme will really make a difference to people's lives so every major brand and all anglers should do their bit from August the 14th. Go make someone's dreams come true."
For more information and to get a free one-day fishing licence to Take a Friend Fishing, fishing licence holding anglers just need to go to www.takeafriendfishing.co.uk and provide some simple contact details including their fishing licence number and the date of the fishing trip. This will notify their friend who, after checking their details are correct, will be able to go fishing with the fishing licence holder, on the selected day using their own free one-day fishing licence
Angling can still be practiced safely and has seen a boom in participation numbers after being one of the first sports to return on 13th May after lockdown guidelines were relaxed. The Angling Trust - the national representative and governing body for angling in England regularly updates its guidelines to anglers, clubs, fisheries, coaches and other angling organisations to ensure fishing can comply with the latest Government guidance during the Covid-19 epidemic
The extended Take a Friend Fishing runs from August 14th to the October 4th. That means that during the extended period there are eight weekends that you can encourage your audience to take a friend fishing.
Get a free Take a Friend Fishing one-day fishing licence: